The other day I was reading the newspaper and this advertisement was there. There are a lot of bad quality advertisement out there. I always try to identify between a good and a bad advertisement.
Now with my Marketing class I know that the good one is the one that get to the target not the one that I like or not.

In this case, It was very rare to see this type for advertising for me.
First I felt offended, how can that this company compares the  consumers with dogs.  Are they crazy!!!
Marketing is not so simple, there must be the correct message in correct form to get to the consumers it is not enough to repeat a message many times.

Then I started to analyzed it to saw if there was something deeper.

 Today Marketing is everywhere and the messages it delivers  really influence  our buys but I did not like to be told what to do, what to buy or think.   If I see these advertisement as a consumer I will felt ver very upset,  BUT THIS ADVERTISEMENT IS NOT FOR ME. It is for all the owners  of companies and product that want to increase their sales. These advertisment offers the sense of power to that owners, this is saying: if you advertise your porduct here, you will be able to control the consumer.  IT IS SO EASY INCREASE YOUR  SALES. Then afer understanding this  I start laughing.

The SuperBowl is a big issue, almost for every man and for  my husband was just the same thing.  He was waiting for the SuperBowl so he  had plan everything to be the best game, and his team was not even playing.
Every where where I was in certain moment the chat turned towards the SuperBowl, even our Marketing teacher  assigned us too watch it.
And there I was watching the Superbowl even when I do not understand it.  I do not know why but I can not see al the players at the same time I only see where the ball is going. But my husband as many men see every movement of the players during one play.

To be honest I did not watch all the game because I fall asleep but with what I saw was enough to understand what our Professor said us in the class,  Football for them is  religion, the american god.
That is true, you can feel the emotions coming out from the T.V. they were so emotional about everything.

The main point of The Superbowl is to deliver the emotion of belonging to one nation, the superior nation, their religion, their believes and loyalty.

In my opinion men fell they belong to a strong group,  They feel the power of the players and relate themselves with them.

Most of the advertisement was directed to mens, families and elder people. I had noticed that here in Nanaimo there is a lot of elder people so it is great target.

This week we had two exams.  We made a study group and almost everyone of the class were helping each others. It was really good. I guess the fact that we are foreigners make a special bond among us.

But these week was not all good there was a lot of stress because of the exams and today something really bothers me, there is one MBA student that likes to talk a lot, and he was making laugh of one student that does not speak perfect english. That attitude of judging something admirable  make me realize that in world people are so different. something may  appear good for you may appear bad for others, like products and marketing.

For me a student that leaves his o home country, his safe place, his family and friends to came here and experiment a new adventure of knowledge ( culture, vales, climate, etc) even though it is not in his first language is very admirable. It makes more valuable to take the risk than be in your comfort zone judging and criticizing others.
I was very angry with him because he do not see that she is better than him for doing such a big effort, even the critics will make her grow. After discussing all this with another student that had feel that kind of racism  a lot here, I realized that I was so angry because I felt identified with that student because I am really struggling with the english. I would love to express myself properly and speak perfect english but I don't. In fact it is very difficult for me.



Thinking in my way home I realized that this experience is like advertising and marketing. Nothing is personal and it not about me.  I  probably don't like some product or advertisement but for most offensive I found it, the world is not about me. There are other students, other consumers, other products, other minds, other values and we have to know how read  people and situations.

Yesterday my uncle passed away, I really don't want to write or think.
Talked to my mother was very difficult being so far. I will like to be there and support her.
Sometimes the words are not enough.

Breathe ones, breathe twice and everything will start to clarify, breathe three times and let everything pass.
Breathe and be glad for being able to do that
Only perspective, when one day is terrible the only thing that continues is a better day.

I really like my classes, each professor is different (consumers) and with different ideas and personalities, each expect something different of us (needs) we have to read them to really understand their message and know what they want. We (product) need to be integral.
Our succes depends in learn how to read the market and understand how to satisfy it, we are our brand.

My second week... I really like all my classes but I am having some problems with the english. My fist language is spanish so it is a little difficult. I have to improve.

I learned  so many things from people here.   But one of the most important is humility, to recognize your weaknesses and learn. 

One of my favorite classes is International Marketing, I love marketing and  really understand what is inside the mind of others. The challenge to get outside your ideas and understand others.